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Writer's pictureEdward D. Andrews
Sep 1211 min read

How Can Christians Engage in Social Media Evangelism in a Biblically Faithful Way?

What Is Social Media Evangelism?


Social media evangelism refers to the act of using digital platforms such as Facebook, Instagram, Twitter, YouTube, and others to share the Gospel of Jesus Christ. In today's interconnected world, billions of people use social media daily, creating a unique opportunity for Christians to engage with both believers and unbelievers in sharing the message of salvation.


At the heart of social media evangelism is the same principle that guides all forms of evangelism: to proclaim the good news of Jesus Christ, as instructed by Jesus Himself in the Great Commission. In Matthew 28:19-20, Jesus commands, “Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you” (UASV). Social media provides Christians with a platform to fulfill this command in a modern context, allowing them to reach across geographic, cultural, and linguistic barriers to proclaim the Gospel.


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However, like any tool, social media can be used rightly or wrongly. Social media evangelism should reflect the biblical truth, rooted in the Word of God, and must not be watered down or altered to fit popular culture or trends. Evangelizing online should maintain the integrity of biblical teachings, be grounded in the Historical-Grammatical method of interpretation, and avoid the dangers of adapting the message to attract followers or attention at the expense of doctrinal purity.



How Does Social Media Expand the Reach of Evangelism?


One of the most significant advantages of social media evangelism is its capacity to reach vast numbers of people instantaneously. Before the advent of the internet, Christians relied on personal conversations, church gatherings, and occasional media such as radio and television to share the Gospel. These methods were often limited in terms of the number of people they could reach at one time. Social media, by contrast, opens the door to a global audience.


For instance, a single post containing a Scripture verse or a well-articulated Gospel message can be seen by thousands—or even millions—of people within moments. This ability to “broadcast” the message of Christ across wide networks offers Christians a way to engage in the Great Commission at a scale previously unimaginable.


Paul’s declaration in Romans 10:14-15 also resonates in this context: “How, then, can they call on him in whom they have not believed? And how are they to believe in him of whom they have never heard? And how are they to hear without someone preaching? And how are they to preach unless they are sent?” (UASV). The ability to “preach” to millions across the globe via social media answers this call, offering people the opportunity to hear the Gospel who might otherwise never encounter it in person.


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Furthermore, social media enables the sharing of the Gospel in multiple formats—text, video, images, live broadcasts, podcasts, etc.—which can appeal to different audiences. For instance, videos explaining the Gospel can reach people who prefer visual content, while blog posts or articles can engage those who prefer in-depth written material. This versatility can make evangelism more effective by meeting people where they are and in the format that resonates most with them.



What Are the Key Biblical Principles to Guide Social Media Evangelism?


While the reach and potential impact of social media evangelism are vast, it is crucial that Christians follow biblical principles when engaging in this space. The way Christians communicate the Gospel online should be guided by the teachings of Scripture, ensuring that their message remains faithful to the Word of God and honors Christ.


One of the key principles of social media evangelism is to always speak the truth in love. Ephesians 4:15 instructs believers to communicate truth in love, saying, “But speaking the truth in love, we are to grow up in all aspects into Him who is the head, even Christ” (UASV). In a digital world where people can quickly become combative or defensive, Christians must ensure that their evangelistic efforts are marked by grace and compassion. Online interactions can often lead to debates, but it is essential for believers to remain Christ-like, responding with kindness even when met with hostility or disagreement.


Additionally, 1 Peter 3:15 emphasizes the importance of being prepared to give an answer for the hope that is in us, but “with gentleness and respect” (UASV). This is especially relevant in the context of social media, where anonymity can lead to harsh or thoughtless responses. Christians must resist the temptation to engage in fruitless arguments or to be abrasive in their approach. Instead, their interactions should reflect the love and humility of Christ, pointing people to Him rather than focusing on winning an argument or defending personal opinions.


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Another guiding principle is integrity. Colossians 3:17 reminds believers, “And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through Him” (UASV). Social media platforms can sometimes encourage users to create an online persona that differs from their real-life identity. However, for Christians, authenticity is critical. Their social media presence should align with their faith, both in public and private. Evangelism that is done in the name of Christ must be done with integrity, avoiding hypocrisy or double standards.



How Should Christians Address Challenges in Social Media Evangelism?


While social media evangelism offers many opportunities, it also presents unique challenges. One significant challenge is the potential for misunderstanding or misrepresentation. Digital communication often lacks the nuances of face-to-face conversation, such as tone of voice or body language, which can lead to misunderstandings. A well-intended comment or post may be misinterpreted, leading to confusion or conflict. For this reason, Christians engaging in social media evangelism must strive for clarity in their communication and avoid language that could be easily misunderstood.


Another challenge is the tendency for social media to become a space of self-promotion. Social media platforms often encourage users to seek “likes,” “shares,” and “followers,” which can create a temptation to focus on personal popularity rather than Christ’s message. This issue is particularly relevant for Christian influencers or public figures who use social media for evangelism. While there is nothing inherently wrong with gaining a large following, the focus must remain on exalting Christ rather than seeking personal fame. As John the Baptist said in John 3:30, “He must increase, but I must decrease” (UASV). The purpose of social media evangelism is to make Christ known, not to draw attention to ourselves.


There is also the challenge of distraction. Social media is filled with endless streams of content, and it is easy for both the evangelist and the audience to become distracted by trending topics, entertainment, or controversies that are unrelated to the Gospel. Christians must remain vigilant, ensuring that their focus stays on proclaiming the truth of Scripture and that they do not become sidetracked by irrelevant discussions or debates.


Furthermore, Christians must be mindful of the spiritual warfare involved in evangelism. As Ephesians 6:12 reminds us, “For we do not wrestle against flesh and blood, but against the rulers, against the authorities, against the cosmic powers over this present darkness, against the spiritual forces of evil in the heavenly places” (UASV). Social media can become a battleground for spiritual opposition, where the truth of the Gospel is met with resistance. Christians must remain prayerful, seeking God’s protection and guidance as they engage in evangelism online.



How Can Christians Use Social Media to Build Relationships and Share the Gospel?


One of the most effective ways to engage in social media evangelism is through building relationships. Just as in personal evangelism, relationships built on trust and respect can open doors for deeper conversations about faith. Social media provides an opportunity to connect with people over time, allowing for ongoing dialogue and the sharing of biblical truths.


In Colossians 4:5-6, Paul exhorts believers to “walk in wisdom toward outsiders, making the best use of the time. Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person” (UASV). This principle applies to social media interactions as well. Christians should approach social media with wisdom, using it as an opportunity to engage with unbelievers in a way that is gracious, respectful, and wise.

Building relationships on social media can take many forms. For example, Christians can engage with others by responding thoughtfully to comments or questions, sharing personal testimonies of faith, or participating in online discussions about spiritual topics. These interactions can create opportunities to share the Gospel in a way that is personal and relevant to the individual.


Additionally, social media allows Christians to engage with people from diverse backgrounds and cultures, many of whom may never set foot in a church. This global reach provides a unique opportunity to share the Gospel with people who may have little to no exposure to Christianity. As Romans 10:14-15 reminds us, “How then will they call on Him in whom they have not believed? And how are they to believe in Him of whom they have never heard? And how are they to hear without someone preaching?” (UASV). Social media allows Christians to be that “someone” who shares the message of salvation with those who have never heard it.


It is also important to remember that social media can be a tool for encouraging and discipling fellow believers. Christians can use social media to share biblical teachings, encourage one another in their faith, and provide support to those who are struggling. In this way, social media can help build up the body of Christ, as instructed in 1 Thessalonians 5:11: “Therefore encourage one another and build one another up, just as you are doing” (UASV).



How Can Christians Avoid the Pitfalls of Social Media Evangelism?


While social media presents many opportunities for evangelism, it also comes with potential pitfalls. One of these is the risk of shallow engagement. Social media often favors quick, surface-level interactions, such as “likes” and “shares,” over meaningful dialogue. However, true evangelism involves more than just broadcasting a message; it requires engaging people at a deeper level, addressing their questions, doubts, and concerns with care and biblical wisdom.


To avoid shallow engagement, Christians should strive to foster real conversations on social media. This may involve taking the time to answer questions thoroughly, following up with individuals who express interest in the Gospel, and being available for ongoing discussions. While social media can be a place for quick exchanges, it can also be a place for meaningful conversations that lead to genuine spiritual growth.


Another pitfall to avoid is the temptation to conform to the world’s standards of success. Social media often measures success in terms of numbers—how many followers, likes, or shares a post receives. However, in God’s economy, success is measured by faithfulness, not popularity. In Galatians 1:10, Paul writes, “For am I now seeking the approval of man, or of God? Or am I trying to please man? If I were still trying to please man, I would not be a servant of Christ” (UASV). Christians engaging in social media evangelism must remember that their goal is not to gain the approval of others, but to faithfully proclaim the truth of the Gospel, regardless of how many people respond.


Finally, Christians must guard against the temptation to water down the message of the Gospel to make it more palatable or appealing to a broader audience. Social media can sometimes pressure individuals to soften or change their message to avoid controversy or gain more followers. However, the message of the Gospel is unchanging. As Paul writes in 1 Corinthians 1:18, “For the word of the cross is folly to those who are perishing, but to us who are being saved it is the power of God” (UASV). While it is important to present the Gospel in a way that is understandable and relatable, Christians must never compromise its truth.



What Is the Role of Prayer in Social Media Evangelism?


Prayer is an essential component of all evangelism, including social media evangelism. Before engaging in social media outreach, Christians should seek God’s guidance, asking for wisdom and discernment in how to communicate the Gospel effectively. James 1:5 reminds us, “If any of you lacks wisdom, let him ask of God, who gives generously to all without reproach, and it will be given to him” (UASV). Prayer helps Christians rely on God’s strength, rather than their own, and ensures that their efforts are aligned with His will.


Additionally, prayer is necessary because social media evangelism is part of spiritual warfare. As Ephesians 6:12 teaches, “For we do not wrestle against flesh and blood, but against the rulers, against the authorities, against the cosmic powers over this present darkness, against the spiritual forces of evil in the heavenly places” (UASV). Satan actively opposes the spread of the Gospel, and Christians must pray for protection, strength, and boldness as they engage in evangelism online.


In Colossians 4:2-4, Paul instructs the church to be “devoted to prayer, being watchful and thankful. And pray for us, too, that God may open a door for our message, so that we may proclaim the mystery of Christ, for which I am in chains” (UASV). This principle applies to social media evangelism as well. Christians should pray for open doors—opportunities to share the Gospel with others—and for God to soften the hearts of those who hear the message. Ultimately, evangelism is a work of God, and prayer is the means by which Christians align themselves with His will and trust in His power to bring people to salvation.



How Can Christians Persevere in Social Media Evangelism?


Perseverance is crucial in social media evangelism. Just as in traditional evangelism, Christians may not see immediate results or responses. In fact, they may face opposition, ridicule, or indifference. However, Christians are called to remain faithful in proclaiming the Gospel, regardless of the outcome.


Galatians 6:9 encourages believers, “And let us not grow weary of doing good, for in due season we will reap, if we do not give up” (UASV). This verse reminds Christians that evangelism is a long-term effort. The seeds planted through social media interactions may take time to bear fruit, but Christians must trust in God’s timing and continue to share the Gospel with perseverance and hope.


Moreover, Christians should remember that their role is to plant and water, but it is God who gives the growth (1 Corinthians 3:6). Even if they do not see immediate results, their efforts are not in vain. Social media evangelism is part of a broader tapestry of God’s work in people’s lives, and Christians must trust that He is at work, even when the results are not visible.


By staying focused on Christ, relying on prayer, and maintaining faithfulness to the message of the Gospel, Christians can persevere in social media evangelism, trusting that God will use their efforts for His glory.


About the Author

EDWARD D. ANDREWS (AS in Criminal Justice, BS in Religion, MA in Biblical Studies, and MDiv in Theology) is CEO and President of Christian Publishing House. He has authored over 220 books. In addition, Andrews is the Chief Translator of the Updated American Standard Version (UASV).


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